_ in fifteen is a fictitious campaign and organization with the goal of raising awareness and informing people about better city planning practices and the idea of “15 minute cities.” the brand is friendly and approachable yet bold.

The campaign is a guerilla campaign that aims to bring together the community and highlight the positives of this alternate city planning style while also pointing out the flaws with our current urban areas.

It would take form as big posters that will be placed all over cities in high traffic areas. These posters will have a marker attached to them with a chain and use the _ in fifteen brand. The blank spaces will be written in by members of the community about all of the things they would benefit from in a 15 minute city style community.