The objective of this project was to create a distinct and engaging brand for the Manitoba Writers’ Guild’s youth programs, enhancing their visibility and appeal within the community.

The result is Creative Nest, a welcoming space where young writers can build skills, connect with others, and grow before “flying off” on their own. The brand centers around a playful, approachable campaign featuring friendly bird mascots, school-themed accessories like glasses, books, and pencils, and expressive, bird-inspired captions. Together, these elements create a fun and accessible identity that encourages youth to explore writing and fosters a stronger community presence.